jwc

jwc is a public relations agency for brands in the interiors and home sector, founded in 2012, working to secure media coverage and backlinks that support a client's visibility online. The agency combines journalist experience with over twelve years of relationships across the interiors press. Case studies described on its site include helping a family-run tile brand overtake competitors to rank among the more visible tile brands in the UK, securing editorial coverage for a radiator retailer beyond an agreed target, and generating a reported total of 284 media mentions together with 1,602 backlinks for a wallpaper brand called Naturewall. The agency positions its service around press office work, describing itself as a partner for interior brands looking to scale their presence through coverage rather than broader marketing or advertising work.