Bowler Hat

Bowler Hat is a digital marketing agency in Birmingham that works mainly with small businesses. It is led by strategist Marcus Miller and starts each engagement with a written Marketing Action Plan, known as a MAP, before carrying out the work.

What Bowler Hat offers

• Marketing Action Plan: a review of goals, market and current activity across messaging, web, SEO, PPC and analytics, turned into a list of what to do and what to stop.
• SEO and local SEO: work to raise visibility in Google Search, Google Maps and YouTube.
• Google Ads management: running paid search campaigns for prominent placement.
• AI visibility: helping businesses appear when people ask AI assistants for recommendations.
• Websites and landing pages: sites for B2B, direct-to-consumer and ecommerce firms built for search and conversions.
• Social media and testing: organic and paid social support, plus A/B testing to improve conversion rates.

Who it works with

The agency addresses small business owners who find digital marketing hard to manage alone, promising plain advice without long contracts.

Key facts

• Based in: Birmingham
• Led by: Marcus Miller, who says he began doing SEO around 1999