JOOSNABHAN

JOOSNABHAN is a brand consultancy that treats words as the base of a brand identity. It calls its method word design: choosing or creating the language and tone that define a strategy, set a brand apart and appeal to its audiences. Work runs from audit through to implementation.

Services

• Audit and positioning: assessing where a brand stands and where it should sit.
• Brand architecture and key messages: organising a brand's structure and core statements.
• Naming and nomenclature: new names for brands, products and services.
• Brand language: manifesto, baseline and tone of voice guidelines.
• Copywriting and brand books: written material and reference guides.
• Writing workshops and editorial direction: training and oversight for client teams.
• Innovation consulting and brand engagement: wider strategic support.

Who it works with

Projects shown include Van Cleef & Arpels, the launch-services company Arianespace, a grocery service renamed Bene Bono and an HR agency rebrand for Meent.