John Appleman

JohnAppleman is a branding and design agency based in Madrid that serves clients across Spain. Its site says it has worked for more than eighteen years, and it treats brand work as a business tool tied to how a company actually sells.

What John Appleman offers

• Brand audit and diagnosis — analysing a company's commercial position before any design starts.
• Brand strategy — deciding how a brand should be positioned against competitors.
• Verbal identity — naming and the wording a brand uses.
• Visual identity — logos, corporate image and complete brand systems.
• Packaging and graphic design — for example a rebranding and packaging project for the food company Tirma.
• Digital services — web design, SEO, social media management and digital marketing.

Who it works with

Companies that want to improve their competitive position through a well-directed brand.

Key facts

• Based in: Madrid, Spain
• Coverage: service across Spain
• Experience: more than 18 years, per the current site