JEBSEO

Fort Worth businesses that want to be found on Google are the audience for JEBSEO, a one person consultancy run by a search engine optimization specialist. After three years of marketing studies at Stephen F. Austin State University, the consultant left to build an independent business, and now offers SEO, digital marketing and advertising help to local companies in Texas.

The reasoning behind the work

The consultancy's argument is simple. Search engines are where customers look for solutions, and a business that appears at the top of the results for relevant terms gets organic traffic to its site, social pages or videos. It describes a chain from traffic to clicks, from clicks to opt-ins, from opt-ins to appointments and from appointments to lasting customers. The stated strategy is a win-win-win: the business shares its product, the customer's problem is solved and the consultant earns as the go-between.

Sites built for search engines

The consultancy builds websites on WordPress that search engines can read easily. Its design approach is minimalist, with less clutter and more space, and it says every site is mobile friendly, fast loading and easy to follow. SEO itself is described as the technical optimization of a web presence so that it ranks for relevant phrases on engines such as Google, Yahoo and Bing.

Reporting every week

Transparency is built around weekly ranking tracking and reporting, with communication through a set of online tools. The consultant also promotes low overhead search marketing as a way to hold down advertising spend while raising profit margins, and offers a free SEO analysis with recommendations to new inquirers.

How long ranking takes

The site's guidance is candid that results are not instant. It says rankings for profitable keywords commonly take six to twelve months to appear, and that older, established sites tend to be trusted faster than new ones. Its list of questions that shape the timeline covers a business's starting position, what Google has already crawled and indexed, the strength of the social media presence, how strong the competition is, and how aggressively the owner wants to pursue a keyword market. Local SEO, meaning visibility in a specific area like Fort Worth, is a recurring topic.