Iron Roots

Iron Roots is a social media agency based in Austin, Texas. It acts as an extension of a client's marketing team and runs social programmes end to end for consumer and business brands.

What Iron Roots offers

• Social strategy — uses customer insight to shape growth-focused plans.
• Creative — produces content for social channels.
• Community and influencer work — engages audiences and partners with creators to build credibility.
• Media buying — plans and runs paid campaigns aimed at customer lifetime value and brand goals.
• Case studies — publishes campaign write-ups for consumer, retail, sports app and marine brands.

Who it works with

Brands of varied size and stage across many industries, from entertainment promotions to retail and delivery services.

Key facts

• Based in: Austin, Texas
• Approach: builds ongoing social systems rather than one-off posts