Brand+Aid Creative

About Brand+Aid Creative

First, some good news: A recent article in the Washington Post revealed that DC is on track to nearly eliminate the HIV pandemic — defined as less than 1% of the population being infected New cases have dropped to 1984 levels, 90% of whom know their HIV status, with 80% in treatment and 87% virally suppressed

Brand+Aid Creative is honored to have created dozens of HIV/AIDS public-health campaigns since 1986, during the darkest days of the disease From tiny pro-bono awareness PSAs for clients like the American Red Cross, HERO, Maryland Dept of Health and Whitman-Walker Health, to regional campaigns such as AIDS WALK “Face The Facts Walk The Walk ” and The Walk To End HIV Nationally, we created and produced from scratch two major CDC HIV/AIDS campaigns, “Start Talking Stop HIV ” aimed at gay men, and “HIV Treatment Works ” aimed at people living with HIV (PLWH)

Now, with a new and historic-for-all-the-wrong-reasons global pandemic killing millions and infecting hundreds of millions, Brand+Aid is waging war on another virus Like with the coronavirus, the early days of HIV/AIDS were marked with fear, confusion and mis- and disinformation We developed hundreds of awareness tactics to help solve those challenges

As with HIV/AIDS also, COVID-19 tragically and disproportionately ravages our Black and Brown communities, and our elderly and vulnerable populations (such as people living with HIV) Brand+Aid is a specialist at — and passionate about — addressing those audiences

If you’re developing a new COVID organization, creating a COVID initiative or outreach campaign at your org or company, or planning a gov education effort for your agency or association, we’re ready to hit the ground running Brand+Aid not only develops strategic/creative work for our own clients but project assignments for large PR firms & ad agencies, subcontractors for government agencies & NGOs, and in-house design & marketing teams

We’ve crushed more than a few nasty bugs in our time We’re at the ready to squash this one

To see more Brand+Aid work by category, click below