Brand+Aid Creative

Brand+Aid Creative is a two-person creative partnership formed in 1999 by copywriter Jeff McElhaney and art director Shirley Fee Tibbetts, who previously worked as a senior creative team at mid-Atlantic advertising agencies. It is mainly known for public-health communication, especially HIV/AIDS awareness, and has turned the same skills to COVID-19.

What Brand+Aid Creative offers

• Public-health campaigns: awareness and education work for health bodies, including two national CDC HIV campaigns, Start Talking. Stop HIV. and HIV Treatment Works.
• COVID-19 outreach: campaigns for new COVID groups, company initiatives and government education efforts.
• Strategy and creative: concept, copy and art direction for its own clients.
• Subcontract creative: project work for PR firms, ad agencies, government contractors, NGOs and in-house marketing teams.

Who it works with

Past clients include the American Red Cross, the Maryland health department, Whitman-Walker Health and AIDS Walk events, with particular attention to Black and Brown communities and older or vulnerable groups.

Key facts

• Founded: 1999
• Team: two creative partners
• Recognition: the partners list CLIO, One Show, EFFIE and ADDY awards