Intersect Digital

Intersect Digital is a digital agency that designs and builds online consumer experiences for enterprise brands. It describes itself as an owned asset and channel agency and puts consumer experience and first-party data at the centre of its projects.

What Intersect Digital offers

• Digital strategy — planning for brand journeys that draw on first-party data and adapt to consumer needs.
• Technical delivery — building and connecting the platforms behind those experiences, without disrupting the client's existing systems.
• Website platforms — moving groups of brand sites from static pages to dynamic ones.
• Personalised journeys — contextual experiences, including a redesigned car-buying journey.
• Ad production — solving technical banner problems so large volumes of contextual digital banners can be produced.

Who it works with

The agency serves large consumer brands. Its published case work includes a platform of more than 30 sites for Kellogg's, and it says clients keep full ownership of their digital assets.

Key facts

• Approach: platform-agnostic, working alongside the client's current technology.
• Data work: a Kellogg's project captured and managed over 3 million new first-party data records.
• Ad scale: more than 136,000 contextual banners produced for one client.