Intermark Group

Intermark Group is an advertising agency that builds its campaigns on behavioural science. Its team tries to understand why people think and act as they do, then uses that insight to shape messages.

What Intermark Group offers

• Marketing psychology — consumer behaviour strategy that draws on psychology.
• Strategic planning — research, empirical studies and predictive analytics to find product truths.
• Creative advertising — campaigns designed to be noticed and remembered.
• Media buying — a media team rated A+ by the independent auditor MMi.
• Production — video and post-production through its own studio, Vazda Studios.
• Digital, social and PR — handled by in-house specialists.

Who it works with

Brands across sectors. Work shown on its site includes a health insurer, a hospital and a museum.

Key facts

• Structure: marketing, digital, social, PR, media and production under one roof
• Insight team: dedicated group studying the reasons behind consumer choices