Interline Creative Group

Interline Creative Group is a marketing and communications agency that started in 1990. It grew from a habit of doing what clients needed quickly and tidily, and its range now extends past ordinary agency work.

What Interline Creative Group offers

• Product publicity — print and electronic support when a new product launches.
• Ad campaigns — concept and production of advertising.
• Web design — websites built for client businesses.
• Sales support — extra backup for a sales force that is overloaded.
• Market analysis — reviewing sales channels and developing sales leads.

Who it works with

Business clients of many kinds, including firms that sell through distributors. The agency says it prefers to solve a variety of problems rather than sticking to a narrow menu.

Key facts

• Founded: 1990
• Approach: treats strategy as the core of its work, arguing that price cuts and product differences are short-lived advantages
• Publishing: posts articles on business strategy, AI and distribution