Inpace Management Services Limited

Event, promotion and creative work in Bangladesh since 1997

From its formation in December 1997, Inpace Management Services Limited has worked in Bangladesh as a communication and event company. It was set up to meet demand for integrated marketing support, promotion and public relations, and it explored creative design, corporate promotion, logistics support and event management in its early years. Since then it has worked for many multinational and local businesses in the country, and it now offers itself as a single source for campaigns, events and the business support around them.

Integrated marketing across advertising, PR and digital

The integrated marketing service brings advertising, public relations and digital marketing into one plan. The company coordinates above-the-line and below-the-line advertising, and its digital work is delivered in part through a partner, Reinforce Lab Limited. The business says the aim is to make sure every channel carries the same message, so that a brand's campaigns support one another rather than competing.

Events, roadshows and sales training

Event management is the largest part of the work. The company runs product launches, road shows, fairs and exhibitions, and channel sales training for trade customers. It also provides specialised end-user training across the country and handles overseas events, with recent examples in Nepal and Bhutan. The company states that it has delivered more than 10,000 projects of this kind, a figure the company gives itself.

Brand activation, production and sport

Brand activations put a company's products in front of customers on the ground, using campaigns that go out into shops, streets and communities. Creative production covers photography, video and television commercials, along with documentaries. One sports example is a campaign for the Bangladesh Tennis Federation, built around a concert, social media rollouts and a documentary under the theme "Sweat Today, Shine Tomorrow" and aimed at both international investors and local grassroots interest. Other named projects include roadshows for Pantum, a customer event for Broadcom, initiatives for Cisco and Lenovo, and a packaging project for Germania.

Operations and HR support for growing firms

The company also supports the running of a client's business. Its operations and human resources service covers point-of-sale management, corporate recruiting and training, payroll, logistics and infrastructure, warehouse and office space, and company registration. Business process outsourcing handles routine tasks that a client prefers to hand over, and the business describes this as a way of letting clients concentrate on their core work.