inPowered

inPowered is an advertising technology company that uses artificial intelligence to shape media buying. Its current site says it serves agencies and brands who want measurable outcomes from each ad impression.

Products and services

• AI-built private marketplaces: deals for connected TV, video and display inventory.
• Outcome decisioning: selects impressions on the seller side to aim at a chosen result.
• Outcome types: brand lift, search lift, store visits, app subscriptions, attention and engagement.
• Data partnerships: models trained on measurement partners' data and a client's own first-party data.

Customers and markets

Agencies and large consumer brands. Earlier case studies covered a health system, a tourism board, a cable company and a payments firm, using content distribution.

Key facts

• Focus: advertising outcomes rather than clicks alone
• Formats: connected TV, video and display