Initials

Initials is an independent customer experience agency. It works for both consumer and business-to-business brands and organises its work into four areas: brand, content, commerce and technology. The agency says it has been building brands for around twenty years.

What Initials offers

• Brand — building distinctive brands rooted in purpose and insight.
• Content — campaigns and experiences designed to prompt action and be remembered.
• Commerce — turning brand strategy and shopper insight into experiences across channels that support loyalty and sales.
• Technology — scalable solutions that improve customer journeys, operational efficiency and marketing performance.
• B2B demand building — awareness and thought leadership work that keeps business brands visible before buyers start looking.

Who it works with

Both B2C and B2B brands across several categories, using the channels where those brands are seen.

Key facts

• Type: independent agency
• Experience: about 20 years
• Core areas: brand, content, commerce, technology