Infectious Advertising

Infectious Advertising is an integrated advertising agency working on campaigns for brands in India. It describes its starting point as people rather than the product.

What Infectious Advertising does

• Campaigns: brand and festival campaigns, often built around a film.
• Content and films: brand films, directed shoots and social content.
• Communities and platforms: ideas that get audiences to take part and create.
• Programmes and IP: longer-running programmes and owned properties.
• Case studies: published work covering products in health, consumer goods and building materials.

Who it works with

Its portfolio includes work for sportswear, water purifier, biscuit, snack, cement, hotel, television and pharmaceutical clients. Campaigns often speak to Indian audiences and festivals.

Key facts

• Market: India
• Specialism: integrated advertising
• Work shown: campaigns for Under Armour, Aquaguard and UltraTech among others