Indivio

Indivio is a creative automation platform for teams that need to produce large amounts of branded content. The listing text says the company has been acquired by Cloudinary. Its pitch is that marketing teams have limited creative resources, so making many versions of an asset is slow and costly.

What Indivio offers

• Creative automation — connects data and intelligence to content templates so that customised versions can be generated without manual redesign.
• Content variations at scale — more versions allow finer audience segmentation, more relevant material and wider testing of what works.
• On-brand output — templates keep each variation consistent with brand rules while the content itself changes.

Who it works with

Marketing and advertising teams that need many personalised visual assets and have little creative capacity to produce them by hand.

Key facts

• Ownership: acquired by Cloudinary
• Product type: automation platform for creative content