Impactable

Impactable is a B2B marketing agency that began as a specialist in LinkedIn advertising. It says it runs ads for well over a hundred clients, and that it was acquired in 2021.

The agency now presents its work as a demand intelligence system. It aims to identify which companies and roles are engaging with a client's advertising, then link every marketing channel together.

What Impactable does

• LinkedIn Ads management: audience targeting built from buyer signals and managed campaigns.
• Demand creation: expert interviews turned into a library of content.
• Paid search: campaigns capturing buyers who are already searching.
• Competitor research: a review of competitors, messaging gaps and saturated topics.
• Custom tools: its own tools for ad scheduling, reporting and audience tuning.
• Website visitor identification: matching site visitors for follow-up activity.

Who it works with

B2B companies, founders and marketing teams that sell to business buyers.

Key facts

• Based in: United States
• Acquired: 2021
• Content: educational video library on LinkedIn advertising