Desantis Breindel

Desantis Breindel, styled DeSantis Breindel, is a brand strategy and experience design firm in New York that works only with business-to-business companies. Its speciality is branding at moments of big change, such as mergers, acquisitions, spinoffs, carve-outs and moves to go public or private.

What Desantis Breindel offers

• Brand strategy and research — defining how a business positions itself with clients, staff and investors.
• M&A branding — combining acquired or merged companies under a single brand.
• Brand design and experience — visual identity, voice and brand experiences.
• Brand measurement — measuring or valuing a brand's contribution to the business.
• Employee engagement — bringing staff behind a new or refreshed brand.
• Launches and market expansion — branding for product launches and entry to new markets.

Who it works with

The firm serves leaders, founders and investors in technology, healthcare, financial services, professional services, law and engineering. Past projects include uniting several acquired firms into one agtech brand.

Key facts

• Based in: New York
• Focus: B2B branding only
• Publications: ebooks on M&A branding and on branding for law firms