Impact Public Relations

MESSAGE FROM FOUNDER & MANAGING DIRECTOR

“Everything you do or say is Public Relations” Perceptions are formed by the words we say or what we do How we communicate is an art PR is a key component of every brand in the world of instant communication and rightly inquisitive citizens Over the years, we have been working extensively on PR strategies with SME’s as well as global brands and implementing the media outreach programs This has enabled us to out-perform in multi-segment sectors as well as empowered us to work in different environments Our cleints consider us as their extended teams achieving top-notch results regularly Our aim is to offer customized PR campaigns, marketing strategies and 360 degree branding solutions We are building an organization that aspires to magnetize and retain exceptionally talented individuals who work together perfecting the art of branding, marketing, and public communication

Public Relations: Our Passion

Public Relations Measurement and Monitoring

What is “public relations”?

Public relations is about effective communication that builds mutually beneficial relationships between organizations and their publics It requires undeniable skill, knowledge, and determination from those who choose to work in the industry

Essentially, public relations professional plays an important role in building an organization’s image, spread the organization's message and minimize the effect of negative publicity They help an organization communicate with their public and work on developing a positive relationship between the two

Why do we need PR? Why do companies need public relations?

Public Relations professionals play a huge role to help a business or individual build a positive public perception through various channels including traditional, social media and in-person engagements

A brand’s reputation is the most valuable asset and has to be protected and nurtured That’s where begins the job of Brand Measuring – PR handholds its clients in a situation that threatens their integrity and protects their reputation in the community

While operating a business with little or no PR spend is certainly possible, however, it’s unlikely that the company will ever gain traction in the industry or key markets On the other hand, businesses that actively engage in PR and digital marketing strategies are more likely to capture the attention of customers and prospects, and achieve the kind of business results that create long-term success

How can we effectively measure PR?

Unfortunately, the effectiveness of PR strategies cannot be measured quantitatively and as a result, many public relations practitioners fail to effectively monitor and evaluate the implementation of their tactics Therefore, practitioners should try to implement even the most basic procedures to understand what works and what doesn’t Although decision-makers need assurances that their brands’ PR investments will generate a good ROI, measuring PR results can be challenging

Social Media Monitoring and Measurement: Social media measurement tools have evolved extensively with many ways to measure social media ROI While measuring awareness of and engagement with your brand through the number of likes, comments, retweets, replies and shares still holds value, however, the real pay-off is measuring how these likes and shares turn into sales

Website Traffic: Monitoring website traffic before and after a Campaign launch is the excellent way to evaluate PR professional’s performance and helps determine the success of the PR campaign The increase in number of visitors to your site enlightens part of the story Website traffic monitoring can be done easily with the help of Google Analytics

Market Surveys: Market Surveys: Before you begin your PR campaign, it pays to survey your market to check if they’ve heard of your brand and offerings While PR professionals use market research to gather necessary information on market trends and potential opportunities when planning a campaign, it’s also worthwhile to conduct surveys during and afterwards to measure how awareness, attitudes and perceptions have changed An upward awareness statistics will prove the value of PR activity

What is the difference between public relations and advertising?

Advertising and Public Relations are important tools for promoting products and services offered by the company

Public relations: Public relations is earned media PR professionals weave interesting stories around your brand services and products and share with the media in the form of pitches and news releases These entice the media to write positive articles and stories about you, your organization, and your customers This type of coverage is almost always more powerful than an advertisement A study published has concluded that PR is almost 90% more effective than advertising

With advertising, you showcase your greatness to your customers, with an exceptional PR team by your side, trusted third parties are sure to sing your praises

Advertising: Advertising is paid media In other words, you pay another company to distribute your brand, product, or service in their space Advertising is typically impersonal, expensive, and persuasive Often, host sites, such as Facebook or Google, have pay-per-click advertising, meaning you have to pay each time someone clicks on your link or advertisement

What are effective public relations strategies?

Listed below are some effective public relations strategies to help guide you to success: Understand your audiences: To get your message right to the audiences you want, first you need to understand and segment your audiences While some audiences can be reached through events, others are accessible through social media and yet others networking events Whatever content you create, remember to keep your audiences in mind

Research and organize your activities: Get organized and have a calendar in place for your outreach activities Proper planning and research are key to public relations management as it allows you to be strategic Furthermore, it ensures that communication is specifically targeted to potential audiences who want, need, or care about the information

It works in your favor to study PR campaigns that you would like to take inspiration from and se what the competition is up to

Teamwork: First things first, set up a dedicated team for your PR efforts A right team adds value to your messaging, provides feedback and helps distribute your messages Besides, a great team helps ensure that messages conveyed are by design rather than an accident

Enhances your digital presence: An online presence is extremely important in this digitally connected world to reach out to your customers Social media platforms like Facebook, Instagram, twitter are mediums to make use of for making announcements, new connections and publish related content for your target audience

Sharing the right information helps build your brand and brand reputation You need to learn the things that resonate with your audience to choose the right topic for your content Compelling content should not miss out the important elements of curiosity, urgency, relevancy, value and emotion