Ikonerx

Ikonerx is an experience and marketing agency that helps brands connect with millennial and Gen Z audiences. Its approach is to keep content natural and relatable rather than staged, and to try new platforms early so that campaigns match how younger people use them.

What Ikonerx offers

• Social media content — posts and videos made to feel organic to the audience.
• Branded content — longer creative pieces produced for brand partners.
• Experiences and events — its project list includes an annual singles party and a street festival held in 2022.
• Platform testing — experiments on newer channels to learn the most effective ways of reaching young audiences.
• Marketing insight — blog articles on pop culture, interactive content and reaching Gen Z.

Who it works with

The agency works with brands that want to reach millennials and Gen Z.

Key facts

• Type: data-driven experience agency
• Audience focus: millennials and Gen Z