Igor Naming Agency

Igor Naming Agency creates brand names for companies, products and other agencies. Each project starts with a review of names already used in a market, laid out on a chart that shows which words and ideas are overused and where a distinctive name could stand out.

Products and services

• Competitive name analysis: a taxonomy chart of rival names to show gaps in the market.
• Brand name creation: original names for companies and products.
• Naming guide: a framework of criteria for judging candidate names, including a scale of meaning and association.
• Naming articles: advice on choosing a business name and the risks of pun-based names.

Customers and markets

Past naming projects span games, film and television, holiday and hospitality brands, business software, AI computing, consumer gadgets and a premium vodka. The agency also says it has named healthcare and biopharma ventures and companies launched by well-known entrepreneurs.

Key facts

• Type: specialist brand naming agency
• Resource: downloadable naming guide