IDealogic Brand Lab

IDealogic Brand Lab is a branding agency that combines research and design. It says it uses a framework called the Brand Model to shape brand identities for mid-market organisations, with the aim of raising client revenue by increasing consumer awareness.

The agency ties its design choices to studies of how people notice, judge and respond to brands.

What IDealogic Brand Lab offers

• Brand analysis: reviewing where a brand stands with its audience.
• Brand strategy: setting the direction and positioning.
• Company and brand culture: work on how a brand is understood inside an organisation.
• Brand experience: shaping how customers meet the brand.
• Brand communications: messaging and creative for different channels.

Who it works with

Mid-market organisations that want a stronger brand and a larger share of their market.

Key facts

• Approach: a research-based method it calls the Brand Model
• Focus: mid-market brands