Ideabar

Ideabar is a marketing and media agency in West Palm Beach, Florida. The site presents it as part of the Cox family of brands, and describes an approach that starts with research and ends with campaigns placed across media.

What Ideabar offers

• Branding — brand positioning built on research and a clear brand promise.
• Creative — campaigns produced by in-house designers, copywriters, photographers and videographers.
• Integrated media — data-driven planning and buying by in-house strategists.
• Interactive work — custom coding covering both front-end and back-end needs.
• Insights — in-house analysts who build studies to inform strategy.

Who it works with

Case studies include an electricity provider, Kelley Blue Book, a Houston news organisation, a natural sweetener brand, a farmers market delivery service and an advanced recycling company. Cannabis and CBD brands appear in earlier work.

Key facts

• Based in: West Palm Beach, Florida
• Team disciplines: analytics, creative, media and interactive development