Human Branding

HumanBranding is a research consultancy that applies anthropology to marketing and business questions. It operates in the USA and around the world. The firm says it has worked in this area for over two decades.

What HumanBranding offers

• Qualitative research — studies aimed at understanding why people behave as they do.
• Quantitative research — the site describes the firm as covering both qualitative and quantitative work.
• Applied Anthropology Thinking (AAT) — its own method for looking beneath the surface of behaviour to find insights that guide business decisions.

Its approach rests on the anthropological idea that most of what drives behaviour sits at a hidden, subconscious level.

Who it works with

The firm works with clients around the world who want research-led insight to support business decisions.

Key facts

• Operates in: the USA and internationally
• Ownership: woman-owned small business (WOSB)
• Experience: more than twenty years applying anthropology in marketing