Howerton+White

Howerton+White is a marketing agency that builds brand identities and campaigns around a client's business goals. Its published work covers a health clinic, a beer brand and a bourbon label.

What Howerton+White offers

• Brand development — evolves a brand's look and voice with the client's leadership involved in the creative process.
• Product branding — creates packaging identities for drinks that need to stand out in a crowded market.
• Brand relaunches — refreshes older labels, such as a pre-war bourbon now stocked across Kentucky.
• Data-led campaigns — uses data to build communities and attract and keep talent.

Who it works with

Examples on its site include a health clinic, a brewer supporting a museum and a bourbon producer in Kentucky.

Key facts

• Approach: collaborative, with leadership involved from the start
• Focus: marketing tied to stated business goals