Hotcow

Hotcow is an experiential marketing agency that puts brands in front of consumers offline. It describes itself as award-winning and says its work is built on data and insight into how people respond to live brand experiences. Its campaigns run in shops, transport hubs and public spaces.

Services

• Product sampling: national and mass sampling activations in supermarkets, shopping centres, events and train stations.
• Immersive brand experiences: live events that let people touch, see and try a product.
• Guerrilla and street marketing: unconventional campaigns and PR stunts designed to get a brand talked about.
• Ambient media: one-off handcrafted installations produced by its creative team.
• Shopper marketing and social content: research into how shoppers buy, and content for social campaigns.
• Staffing tools: a method it calls Herd Dynamics for choosing and briefing brand ambassadors.

Customers and markets

The agency works with consumer brands that want to reach shoppers directly. It states that it says over twenty million consumers take part in its activity annually.