High Wide & Handsome

High Wide & Handsome is an advertising agency in Los Angeles that concentrates on consumer packaged goods, especially food and beverage brands. It handles strategy, packaging design, content and social media, and says it does not enter creative award shows, preferring to judge its work on results.

Services

• Brand strategy: positioning and campaign planning for food and drink brands.
• Packaging design: pack and shelf design for retail products.
• Content production: video and social content from its in-house studio, Snack Machine.
• Social media: running brand social accounts and partnering with social media personalities.
• Advertising campaigns: national launch and awareness campaigns.

Who it works with

Its work spans food, snacks, supplements and ice cream. Named clients include Ventura Foods for the Marie's squeeze-bottle launch, Häagen-Dazs for social media and MegaFood, a certified B-Corp vitamin maker. During the pandemic it created The Great American Takeout campaign to support restaurants.

Key facts

• Based in: Los Angeles
• In-house studio: Snack Machine
• Approach: the people who pitch for an account are the people who do the work