Henderson Robb Marketing

Henderson Robb Marketing is a marketing agency that leans on video and an inbound approach. It works with business-to-business companies and has a specific programme for Canada's nuclear supply chain.

What Henderson Robb Marketing offers

• Brand videos: films that present a company and its work.
• Explainer and animated videos: short productions that describe products or services.
• Expert interviews: recorded conversations with subject specialists.
• Team Canada SMR BrandCAST: a podcast series that promotes Canadian small modular reactor suppliers to a global audience.
• Website grading: a review of a site's performance, mobile-friendliness and search optimisation.

Clients

Its main audience is business-to-business firms. It describes itself as an approved member of the national small modular reactor action plan and works with other members of that supply chain.

Key facts

• Method: a process it calls Inbound Accountable Marketing.
• Extras: an e-book on online branding and a crisis-readiness guide.