Heidelberg White, Inc

Heidelberg White, Inc is an advertising agency whose method is to start with research and a clear strategic position, then build the creative work on that base. The agency summarises the idea as bright strategy and bold creative.

What Heidelberg White, Inc offers

• Advertising strategy: working out the right positioning before any ads are produced.
• Creative development: turning that strategic direction into campaign ideas.
• Campaign work: advertising planned to make the most of whatever budget a client has.

Who it serves

The types of client vary, and the agency says the same approach applies whatever the business. Its website invites visitors to browse an online portfolio of past campaigns.

Key facts

• Approach: homework first, creative second
• Creative inputs: marketing insight, careful listening and prior creative experience