Heckler Associates

The primary vessel for brand equity is a name that supports an industry leadership position and effectively receives, stores and protects the essence of the brand Heckler Branding builds on decades of experience working within a proprietary naming process, design process and proven strategy to develop unique, credible, effective names & logos crafted for durability and branding performance A process that branded hundreds of successful companies and products, including a host of household names such as Starbucks, Panera, Cinnabon, Tilray, Sage and K2

Heckler Branding utilizes six criteria for evaluating name alternatives The first and foremost is Uniqueness: The ideal name is an empty vessel, which receives, stores and protects all the meaning you develop, while minimizing previous associations Credibility: Instantly perceived as proper and believable within key presentation contexts Reproducibility: Easily spoken, written, spelled, read and heard Legibility: Easily reproduced in all communication media; immune to noise factors; possesses presence and impact Durability: Sufficiently capable of withstanding cultural and business modulations Compatibility: Easily used in close proximity to other fixed verbal and visual content

Below is a selection of brand names we have developed We provide name development, logo design, naming systems, and brand architectural guideline services as components of our broader brand development services

Starbucks  Coffee Cinnabon  Cinnamon rolls Sage  Fly rods   Precor  Fitness equipment JThompson  Apparel Le Chatel  Crossants and pastries Stimson Lane  Chateau Ste Michelle Ontain  Mobile commerce solutions Etera  Garden products Cavalon  Coffee Qliance  Primary medical care specialists Meridian  Coffee Hyblue  Network security technology Wescan  Printer's services, color engraving GNA  Financial management   Bennington  Financial management   Syncronex  High-tech publishing solutions Photazz  Glamour photography   Premera  Washington State Blue Cross QFresh  Grocery store chain   Interpoint  High-tech power conversion Abodio  Home furnishings   Prescott  Real estate   Volant  Ski equipment Pro Select  Ski rentals   Veritrade  Dutyback consultants Seabear  Specialty seafood Tello  Telecards Coinstar  Coin exchange and coupons Qpoint  Mortgage home loans Enrev  Operating systems Harborstone  Credit union Altrec  Outdoor equipment Onvia  Online business services Visio  3-D drawing software Enpria  IT staffing services Phototrust  Digital photo preservation Pointward  Marketing services Simbree  Healthy energy foods Qvance  IT professional recruitment Itrieve  IT workforce staffing Pointwing  HR recruitment software Benevon  Non-profit fundraising consultants Trumba  The calendar experts   Meristoga  American grown hemp Trucora  Holding company Qvisory  Consumer advocacy web community Trupanion  Veterinary insurance Qtrait  Genetic testing Abodian  Premium custom cabinetry   Teragren  Fine bamboo flooring products Loudeye  Digital media solutions Trusera  Online health network Ipreo  Financial markets software solutions Tabrio  Voip communications iPi  T-Mobile text media technology Allstride  Ricki Lake child wellness co Meracord  Contractual payment services Blucora  Online search & monetization Athorus  Patent solutions for innovators Tenicor  Mindset tactics skill equipment Inliant  Dental surgery technology Archbright  Workplace performance experts Staytime  Online hotel search and reservations Tilray  Global cannabis Marley Natural  Cannabis products Landseye Logistics Bosa1 Venture capital Ivyside Premium CBD products Canaca Canadian cannabis Sedron Technologies Navcora Pharmaceuticals Canyontree Investments Brynhill Flower Farm Valeas Capital Partners Circles  Los Angeles Stepps  Los Angeles Skates  Upscale surf-and-turf, San Francisco Palomino  Stylish city dining chain Cutters  Eclectic food and drinks chain Palisade  Waterfront dining Maggie Bluffs  Marina grill Pantana  Seattle Triples  Seattle Zoopa  Salad, bakery, pasta buffet Kayak Grill  Seattle Entros  Innovative games club Forecasters  Redhook Brewery public house Qdoba  Fresh Mexican grill chain Panera  Bread Yovanna  Fresh yogurt Pretzia  Pretzel maker Taprock  Northwest grill Eltana  Wood-Fired bagel cafe Carvera  Argentinean grill Dalina  Market cafe Salish Sun Taqueria, Bar & Burgers Orcadia  Bottled water from Oregon Echo  Johnson & Johnson rubber stamps Alloset  Financial model software Encarta  Microsoft encyclopedia software Cinemania  Microsoft film guide software Vizact  Microsoft document animation Carpoint  Microsoft Internet car-buying guide Answerpoint  Microsoft support services Vinsight  Microsoft interactive wine guide Tiazzi  Starbucks juiced tea Peaks  Rainier Beer’s non-alcoholic brew Blueline  Redhook specialty beers Doubleblack  Redhook Brewery stout Sunrye  Redhook Brewery summer seasonal ale PRE  Ski company, Sun Valley Farron Ridge  Stimson Lane wine Lightrider  Children’s car seat Makara  Cinnabon brand cinnamon Rubymoon  Cinnabon brand coffee Catana Blend  Rubymoon blend Carrico Blend  Rubymoon blend Vareva Juice  Cinnabon-brand juice   Big Hat Blend  Starbucks Texas blend Septor  Notable pager software Navigator  Starbucks Sam’s Club coffee UWCare  University of Washington medical clinic T9  Text input technology Aravon  New Balance specialty footwear Ivardog  Ivar’s Safeco Field sandwich Studio Blend  Starbucks coffee blend Grounders  Ivar's Safeco Field garlic fries Vodia  Starbucks media services Zaqua  Oxygenated bottled water Spirit Bay  Soups and sauces Optreve  DVD enhancement technology Crispani  Panera flatbread TorqTV  Streaming media technology Zimray  Chicago Title web-based service Brainetics  Mind and memory development   Tabrio  Universal communication software Mastrena  Starbucks espresso machine Argenus  Air sterilizer   Viprion  F5 Networks app delivery hardware Coroxane  Abraxis' cancer treatment Zafire   Oberto meat snack brand Elphi  Remote device technology NBRx  New Balance performance foot health Our Table  Entrees by Dream Dinners ShareCrate Delivered meals by Dream Dinners Haoma Mist Strain by Tilray Equinox Strain by Tilray 5-Up Oil product by Canaca 10-Up Oil product by Canaca Steelbrook Hemp Cigarettes Ironclass CBD products Tallridge Cigarettes Landspath Pet nutrition Provail  Cerebral palsy services Farestart  Food/beverage training program Mainstay  State training program Kindering  Special-needs learning center Islandwood  Environmental learning center Soundbridge  Seattle Symphony music experience Futurewise  Environmental interest group Benevon Sustainable funding for nonprofits Viva Foundation  Cancer treatment Landesa  Rural development institute Cranory  Art that serves 98 Union  Apartments Arbor Place  Apartments Alpenguild  Resort membership Alpenuity  Resort common stock Odyssey  Maritime museum Kachina Point  Retirement community Orchard Point  Retirement community Newmark  Shopping center Dryworks  Dunham boots waterproof lining Q Flex  Boeing developmental system Suncadia  Resort community Orvis Shorefox  Ranch resort community Latchorn  Private ranch community Ionact  Aravon shoes technology Velocor  Aravon shoes foot beds Primalux  Aravon shoes cushioning Hopfire  Mobile media web portal Encap  New Balance footwear technology Xcora  Teragren strand bamboo technology Versalite  Dunham footwear technology Abbrio  Kitchen & bath retail showroom     Onliant  Online greenhouse supplies Viktikor  Split second fantasy sports app Trucise Fit design by Tenicor