Heckler Associates

Heckler Associates trades as Heckler Branding, a consultancy that develops brand names and logos. It says it has decades of experience and uses its own naming and design process. The firm states that it has named hundreds of companies and products.

What Heckler Associates offers

• Name development: company, product, technology and ingredient brand names.
• Logo design: logos and logotypes.
• Naming systems: structured sets of names for a range of products.
• Brand architecture guidelines: rules for how names and brands relate.
• Broader brand development: offered alongside naming work.

Who it serves

Its portfolio is grouped into companies, restaurants, products, non-profits and miscellaneous work, so clients range across many sectors.

Key facts

• Evaluation criteria: uniqueness, credibility, reproducibility, legibility, durability and compatibility
• Resources: a downloadable naming and brandmark brochure