Dentsu Aegis

Dentsu Aegis is the advertising group now presenting itself under the dentsu name, running a network of creative and media agencies. It helps brands spot future opportunities and grow through campaigns grounded in research on people. The group also publishes studies on how marketing can support sustainability.

Services

• Brand and creative work: campaigns from network agencies such as dentsu creative and dentsu Webchutney.
• Consumer insight: research into how people behave, used to shape the whole marketing mix.
• Content production: branded content, including projects produced with VICE.
• Commerce and experience: linking campaigns to online sales and the customer journey.
• Research reports: Marketing a Better Future, produced with Kantar, on sustainability in Asia Pacific.

Customers and markets

The network serves consumer brands, with published work for clients including GU, Sinyi Realty and VICE.

Key facts

• Trading name: dentsu
• Network agencies: dentsu creative, dentsumcgarrybowen, dentsu Webchutney