Hammock

Hammock is a privately owned content marketing agency based in Nashville, Tennessee, that has operated for 30 years. It was founded by public relations and advertising leaders who moved into content-based marketing aimed directly at customers, and it was a founding member of the Content Council trade association. The agency works across print magazines, digital content, social media, email and video, and says it focuses on building relationships with customers rather than promoting products directly. Its client base includes healthcare solution providers, for whom it creates content aimed at decision-makers among providers, payers and pharmaceutical companies, as well as healthcare providers seeking to build relationships with consumers around wellness and chronic condition management. It has also produced recurring media such as magazines and newsletters for membership-based organisations.