Golden Mean Advertising

Serving creative solutions, that works for our clients is the ultimate “labor of love” for us Communication solutions that gives you a competitive advantage Exciting themes and interesting execution that makes your events memorable Strategies and communication design that gets you desired results Insight based digital and social media campaigns for better visibility and qualified leads Motivational communication that aligns your company’s first customer, i e “your team” with a common goal Well crafted stories that captivate hearts and minds We go the extra mile to understand the communication challenge, to cull out the consumer insights

Results – successful campaigns for our clients

The client is in the distribution of tiles across India that is directly imported from Italy The tiles are of ultra-high value, interms of quality and price

The objective was to invite high net-worth dealers from across India to showcase the range which our client had in Mumbai The task was challenging as it was difficult to gather all these high profile customers and make them spend their valuable time here in Mumbai Hence we planned up a strategy of how to invite these dealers to Mumbai and make them feel curious to attend our clients exhibition of tiles

What our client said on the Invite plan: The Concept was well executed - considering that we have one of the Best in Class products and thus also the most expensive ones The Design was classy & rich keeping in mind that we operate in a very niche segment targeting mainly high Net-Worth Individuals We go the desired result with 50% of the invitees attending the exhibition, which was a benchmark in this niche segment The Exhibition Invite plan were considered different and Exciting in the industry we operate in

‘Name on which you can rely up on for creativity, accuracy & branding wisdom’ When it comes to brand launches or designing of any creative inputs or campaigns, the first name that strikes me is ‘GOLDEN MEAN’ From uniqueness in conceptualization to speedy executions of input designing, this agency truly stands apart

Golden Mean has designed our Launch Invite and the Exhibition Invite - both of which were considered 'Different' and 'Exciting' in the industry we operate in Over the years, I have seen Deepak, develop into a confident & sound personality - keeping your humility & smile that you carried during our first meeting

In terms concept and designing, 'Golden mean' has given some top class stuff for the brands over the years in various therapy area Be it new brand or an existing brand, you can expect excellent concept and designs from 'Golden mean' every time Moreover their ability to handle both print and digital media for promotion is big help

“Standing out” is one of our basic creative needs! The idea that had a strong visual appeal and offered an creative experience to the audience It was eye-catchy and more interactive among the audience It had a communication that cleverly depicted a problem and solution The idea was stretchable, appealing and interesting for everyone who came across and moreover it won an International award – Deepak Nanekar Overall the Idea was well conceptualized, art-directed and executed to communicate the brand’s core message The idea could position the brand well in the minds of the target On top it won an award on an International Platform – Asmita D We had fun delivering this campaign on Acidity concerns It was an amazing experience to craft out the frightening postures of food, by which we could co-relate it with the fear caused by food to those suffering from acidity Though it looked gimmicky, it was a hell lot of efforts to find the right angle, right lighting and right composition We are proud to bag an award for the same – Creative team Emotionally, we as a team were quite engaged with this topic, as this was an effort to add happiness to kids lives whose life was at stake Hence, 'Bunch of wishes' was a well-coined term which helped us to theme various touch points for the event by which we could fulfill kids wishes Thus it gained a feather in our cap- Asmita D It was all about storytelling and a well supported animation that led us to bag 'Silver' metal Amazingly none of the agencies won Gold that year in the category Our curiosity to handle first hand animation, supported us to consciously craft a superior communication Our research behind the brand science and human philosophy narrated the story well to the TG – Asmita D The project popped up at the 11th hour and it was an air-tight situation for us, as this was a multimedia project that was to be launched on ‘world foresight day’ The whole team right from the copywriter, visualizer, animator to art director pulled out an excellent piece of work within the said timeline There was a true sense of team achievement and a collective effort – Deepak N It as was an era that was stepping towards motion graphics for the healthcare industry It was a well taken decision by the client and the agency to come up with a motion ad for an eye drops which resulted in high appreciation value among the experts in the industry It very well showcased the message with proper camera angle and sound We reaped the fruit in the form of an award- Deepak N It was an gel of 2D and 3D graphic when we directed this creative We desperately wanted to differentiate among the 'smoking cessation' campaigns going around Hence we actually constructed a glass made of cigarettes, shot it and edited it with the iceceam top Our efforts paid off by bagging us an award- Deepak N We had a challenging time to address this communication through a creative piece of art It was a tricky thought to co-relate it with the advance feature of the brand At last it was a team effort and a well defined execution which justified the design communication and won an award for us – Creative team To break the traditional way of thinking ideas for a healthcare brand, was an amazing experience when we executed this thought With a thoughtful process of aligning the creative message with the brand message, we delivered this idea It got clicked for us, for the client as well as for the jury – Deepak N