Golden Mean Advertising

Golden Mean Advertising is an advertising agency that builds campaigns around consumer insight and the proportions of the golden mean, a design principle it applies to its creative work. Its case studies describe campaigns run in India, including a dealer event in Mumbai.

Services

• Brand communication: strategy and communication design intended to give clients an edge over competitors.
• Events: themes and execution for brand events and exhibitions.
• Digital and social media campaigns: insight-based campaigns aimed at visibility and qualified leads.
• Internal communication: motivational messaging that aligns a company's own staff around shared goals.
• Storytelling: crafted brand stories for campaigns.

Customers and markets

Its case work includes a distributor of Italian tiles across India, for which it planned how to bring high-value dealers from around the country to a product showcase in Mumbai.

Key facts

• Approach: communication design based on the golden mean principle
• Market: India