Glowworm Digital

About Glowworm Digital

Low & Flexible Management Fees Expert Adwords campaign management Paid Social Strategy and management So how can we help? Let’s have chat about how our specialist PPC and Paid Social Consultants can help your business

Want top quality Adwords campaign management?
Ready to get started with some Paid Social?
Need some white-label PPC management to support your agency? Don’t struggle We’ve got the experts to help

We’ve worked with some great brands too…

Our latest case study… we are pretty proud of it!

As a new business, Lounge Underwear had ambitious targets to grow and maximise revenue from their online store and recognised that paid search would be an integral part of their strategy Lounge Underwear required a PPC account that would increase the volume of relevant traffic to the website and increase sales whilst maintaining a strong ROI that would fuel expansion

Utilising both Google and Microsoft Ads, Glowworm created a granular PPC account structure focused primarily on search, dynamic search and shopping campaigns We tested a large volume of relevant keywords to attract new audiences to the website Using careful search query analysis from Shopping and DSA campaigns enabled us to continually build out the search campaigns which helped us to increase revenue whilst assisting sales via other online sources

Utilising device specific bidding, location bidding, time scheduling, audience bidding and increasingly automated methods enabled us to attract the most relevant audiences just at the right point in time Our granular structure helped us to focus on each product or product groups individually, which in turn helped us to attract a high volume of relevant clicks to the website while also maintaining a relatively low investment in AdSpend After developing a strong strategy revenue and ROI grew significantly in the UK and as sales grew stronger we were able to expand paid search campaigns internationally to the USA, Australia and Europe

We started working with Lounge Underwear 3 years ago as a start up company with minimal spend and as brand new eCommerce business fresh to PPC, fast forward a few years and things have changed dramatically Budgets, product scope and revenue has grown at unprecedented levels We helped the business achieve astronomical growth through highly profitable paid search campaigns

In 2019/2020 Lounge Underwear posted overall sales of £13 million with 30% of this attributed to PPC, looking forward to 2020/2021 with ambitious predictions of 28 million+

Seeing a company grow and being part of that is something we thrive on at Glowworm

"Lounge Underwear's strong and unique online presence has led to growth in worldwide sales The company only started three years ago, but has had to move four times to accommodate larger numbers of staff, and its latest site has almost 37,000sq ft of warehouse space " (The Daily Telegraph) “Glowworm has managed, optimised and pushed our accounts forward as we scaled phenomenally quickly over the past three years Chasing low CPCs and increasing relevant traffic to the site, they're very knowledgeable in everything they do and have been a valued extension to our Lounge Family ”