Glowworm Digital

Glowworm Digital is a paid media agency in Manchester that runs pay-per-click search and paid social campaigns for companies and marketing agencies across the UK. Each account is handled by one experienced consultant rather than passed between junior staff, and the firm presents itself as an extension of a client's in-house team.

What Glowworm Digital does

• Google Ads management: search, dynamic search and shopping campaigns set up and refined by a consultant.
• Microsoft Ads: paid search on Microsoft's network alongside Google campaigns.
• Paid social: strategy and day-to-day management of paid social media advertising.
• White-label PPC: outsourced campaign management that agencies can offer to their own clients.

Who it serves

Clients include ecommerce brands and marketing agencies around the UK. One case study describes taking Lounge Underwear, then a new online retailer with minimal spend, to paid search campaigns in the UK, the USA, Australia and Europe.

Key facts

• Based in: Manchester
• Partnerships: Google partner agency
• Platforms: Google Ads and Microsoft Ads