Genie Goals

Genie Goals helps online retailers grow through paid digital channels, working from Cambridge with a team of 30. It belongs to the Genie Ventures Group and takes on e-commerce brands both large and small.

What Genie Goals offers

• PPC: paid search campaigns, including Google Shopping and Demand Gen activity.
• Paid social: advertising on social platforms such as Meta.
• Affiliate and partnerships: managing affiliate programmes and partner marketing.
• Strategy and consulting: planning for growth, including entry into new markets.
• Influencer marketing: campaigns run with influencers.

Who it serves

Its case studies cover Bird & Blend Tea Co, Rodd & Gunn's move into the UK and EU from New Zealand, and Piglet in Bed's growth in the US. It also publishes guides such as The Peak Performance Playbook and the campaign collections Home Goals and Life Goals.

Key facts

• Based in: Cambridge
• Team: 30 people
• Group: Part of Genie Ventures Group