
Cactus


Mark Ritson, Award-Winning Marketing Columnist and Consultant
OH HI! I’m the copywriter who writes the way your prospects really think and speak ‘Cos all that irrelevant technobabble and corporate waffle? When you sound like an actual human being (and not a textbook with a bad case of the jibber-jabbers)—your leads tend to lean in, open their ears and act
As a copywriter with a marketer’s heart, I can help you grow your business with vibrant, customer-driven websites, case studies and white papers… all rooted in research
What’s the big deal with case studies? The CMI Institute found case studies to be the most effective type of content for flagging down leads—and shrinking the sales cycle
Let’s say that again… Case studies get you to “YES” faster
I mean, when was the last time you bought anything without scouring the reviews first? Me neither In fact, 94% of us check online reviews before making a purchase
It’s why smart brands like Salesforce and Box and Adobe know their customers are their best sales people
Let’s put yours to work too
“Tam’s a breath of fresh air As a busy (who isn’t) business owner this is exactly the service I need Someone who takes responsibility for a task and ‘makes it so’ ” — Jo Evershed CEO at Cauldron Science “Tamsin’s results speak for themselves Turnover at one client doubled in six years, whilst frontline sales staff reduced by 1/3 The only difference - investment in effective marketing, a large component… Tam's case studies " — Paul Warner MD at Journey Studio “Tamsin is the magical offspring of a diamond encrusted, golden unicorn and a genie of truly majestic magical skills We value her creativity and expertise highly ” — Gary Smith VP Sales & Marketing at PhixFlow Why are case studies so effective? You can bang your drum ‘till you’re blue as Neptune, but if your leads don’t have confidence in you? No dice
Your leads want/need cold hard evidence Evidence they’ll only believe if they hear it from your happy customers
You see it all comes down to one word: TRUST The least tangible asset in your toolkit, yet the most important
My case studies weaponise your best work into a 24-hour social-proof machine
And just like an everlasting gobstopper, they never run out of flavour, they just keep on giving
Used it? Your experience helps other buyers decide.
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