FruitBowl Digital

A Mumbai marketing agency that began in Bhopal

FruitBowl Digital is a full-service advertising and digital marketing agency with its base in Mumbai. Its motto is "Survival of the Freshest", and it describes itself as digital first. The agency grew from its early work in Bhopal into Mumbai and national accounts, and its site now says it has active operations in India, San Francisco, Dubai and London. Earlier material described a team of more than a hundred people across six locations and a rise into the top ten of the agencies it competed against, though these figures are the agency's own and date from earlier years.

The service list

The range is wide. It covers social media marketing, search engine optimisation, pay-per-click and search engine marketing, media planning and buying, website design and development, mobile app development, email marketing, branding, strategy and planning, graphic and logo design, public relations, online reputation management, lead generation, customer relationship management and experiential marketing. Creative media production sits within the same list.

How it describes its design work

The agency says it designs brand experiences for the platforms customers actually use, and argues that a brand's outward expression forms part of how buyers judge a product. It treats e-commerce integration as a means of raising revenue and improving efficiency, and regards good design as something that gives a brand a personality of its own.

Clients and sectors

Its client list in earlier material includes large Indian industrial and consumer groups, and it says it also helps start-ups, including non-marketing start-ups wanting to widen their portfolio. It has set up its own consumer ventures as well, and runs separate sites for an experiential marketing arm and a community project.

Why it argues for digital marketing

The agency makes a case for digital over television and print: global reach, lower costs, results that can be tracked through analytics, targeted offers for site visitors, better conversion rates and the chance for a campaign to spread by sharing. It adds that social media has levelled the field for start-ups and small firms with small budgets.

FruitBowl Digital is a full-service digital marketing agency co-founded by Dedeepya Reddy and Faisal Amin. It began in India and expanded to Bhopal and Mumbai, taking on national accounts, and has described a Dubai office as planned. Its motto is Survival of the Freshest.

What FruitBowl Digital offers

• Social media marketing: running brand presence and campaigns on platforms such as Facebook, Instagram, Twitter and LinkedIn.
• Website and app development: designing and building websites, e-commerce integration and mobile apps.
• Search and paid media: search engine optimisation, pay-per-click, search engine marketing and media planning and buying.
• Branding and design: logo design, graphic design, creative media and brand strategy.
• Communications: public relations, email marketing, online reputation management and experiential marketing.
• Lead generation and CRM: generating leads and managing customer relationships.

Who it serves

FruitBowl Digital works with brands seeking a digital presence, including national-level accounts.

Key facts

• Co-founders: Dedeepya Reddy and Faisal Amin
• Offices: Bhopal and Mumbai, with Dubai planned
• Other sites: an experiential marketing arm and a Chal Rang De project