FRC Marketing

FRC Marketing is a Canadian agency specialising in lifestyle and music marketing. It designs ways for brands to use music and the culture around it to reach consumers, drawing on industry contacts built over the last decade.

Services

• Music marketing: campaigns that tie brands to artists, labels and music culture.
• Experiential events: creating live experiences for brands and fans.
• Brand partnerships: connecting brands with music properties, promoters and artists.
• Creative strategy: ideas and insights for engaging audiences through music.

Clients

FRC works with Canadian brands, entertainment properties, promoters, record labels and artists. It also raises money with MusiCounts to buy instruments for school music programmes.

Key facts

• Based in: Canada
• Focus: lifestyle and music marketing
• Charity partner: MusiCounts