Frankel Interactive

Custom websites and online marketing from Miami

Frankel Interactive is a full-service digital agency in Miami, Florida, that designs and builds custom web products for companies across the United States. Its listed services run from custom site design and development through to e-commerce, custom integrations, mobile apps and the online marketing that follows launch. The agency says it serves clients nationwide and describes its home market as Miami, Aventura, Hollywood and Fort Lauderdale.

Custom sites and semi-custom turnkey builds

The agency builds fully custom websites to meet a client's specific requirements. Where a custom build is not needed, it offers a semi-custom turnkey site so that a business can get online quickly. Either way, the work begins with a conversation about what the client wants the site to achieve.

Three perspectives on every site

The agency describes its team as combining three perspectives: design, programming and business objectives. Designers are described as creative and programmers as analytical, and the firm says its operations, sales and marketing specialists work on the parts of the project suited to them. The aim is that design, code and commercial goals are handled as one piece of work.

E-commerce, integrations and applications

The firm builds responsive Magento e-commerce sites and says it can integrate a website with a client's existing internal software, including third-party point-of-sale systems for restaurants and retail shops. It also builds content management systems, custom business applications and native iOS and Android apps for smartphones.

Online and social marketing after launch

The agency says its work after launch matters as much as the build. Its marketing services include social engagement management, retargeting, pay-per-click advertising and content generation, with analysis of results. It presents the website as a sales tool that should draw visitors towards a call to action, rather than as a place to present information.

Government, B2B and consumer work

The agency reports a decade of work for state and local government agencies, with custom applications and mobile apps. It also builds websites and online marketing for business-to-business firms and for consumer-facing companies, and it describes its work for consumer businesses as bringing traffic to a site rather than relying on its existence alone.

Local search and the Florida base

The agency's service descriptions cover specialist work in e-commerce and custom website design, online marketing and local search engine optimization. Its base in South Florida means it also works with businesses in the Miami area that want to be found by local customers.