FUEL

FUEL is a video production studio in Richmond, Virginia, trading as Fuel Creative and also as 19RED. For 22 years it has made films for companies and nonprofits, starting each project from the audience and a clear aim, whether that is changing how people see an organisation, earning trust, showing results or backing a cause.

What FUEL offers

• Corporate video — films that explain a company's work, show outcomes or build confidence with its audience.
• Nonprofit storytelling — videos that support a charity's mission and its fundraising or awareness efforts.
• Purpose-led planning — shaping each production around one defined goal before filming begins.

Who it works with

The studio works with corporate and nonprofit clients, many over long periods, and says it knows the cultural and social setting of the communities they serve.

Key facts

• Based in: Richmond, Virginia, United States
• In business: 22 years
• Ownership: woman-owned
• Recognition: Emmy Award