Berg Digital CH

About Berg Digital CH

Document management (project schedules, plans, instructions, benchmark metrics, communication docs, etc)
Ensure customer satisfaction through follow-up, responsiveness & communication
Work with Product Management team to assist in creating and refining user stories, maintaining the product backlog, prioritisation of defects, coordination of backlog estimation
Investigate, analyse, and make recommendations to management regarding technology improvements, upgrades, and modifications
Customer insight & segmentation
Research of customers’ needs and behaviours using data analysis, direct communication, social feedback, helpdesk
Strategy and roadmap
Management of the Product Roadmap, working closely with all departments across the customer lifecycle: acquisition, onboarding, engagement and retention
Presentation of the roadmap
Implementation
Create an “always-on” segmented program of omnichannel, short-form customer engagement lifecycle campaigns & nudges (push, email, SMS etc) based on data insights
Implementation of a rapid-pace test-and-learn program and adjustment
Definition and management of data integration from core systems to product
Ensuring of a high-quality, well-tested customer experience throughout
Measurement & continuous improvement
Definition KPI, success metrics, tracking progress and measuring impact
Consistently evaluation of capabilities and approach against industry-leading standards
Market research, insights and strategy
Pay-per-click advertising in Google Ads with Remarketing
Display and Video ads design and localization
Google Analytics setup for goal tracking and performance reporting
Campaigns for DACH, EU, UK, US, RU markets
Customer research and development
Usability audit and UX evaluation
User interface prototyping and design
Heatmap analysis and eye-tracking
Persuasive and accessible visual design
Websites and landing pages
Custom development, code audit
Technical brokerage, contractors supervision, project management
Key technologies: WordPress, CS-Cart, PHP/CodeIgniter, Javascript
Audience definition and warm-up activities
Telegram channels and bots