First Pier

First Pier is an ecommerce agency in Maine that designs and builds online stores, with a focus on Shopify. Beyond store builds, it moves shops between platforms, sets up retail systems and manages paid campaigns. Its client work includes outdoor gear, coffee, homeware and fitness equipment brands.

Products and services

• Ecommerce site builds: online stores built around a client's creative ideas, with search optimisation and sales conversion in mind.
• Shopify setup: store configuration by a team certified for Shopify setup in Maine.
• Platform migration: moving products, descriptions, customer histories and URL redirects to a new platform.
• POS and inventory systems: implementing point-of-sale workflows and product intake for businesses that also sell in shops.
• Search and social advertising: SEM and pay-per-click campaigns tuned for return.

Customers and markets

Its portfolio features consumer brands, many based in Maine, such as Hyperlite Mountain Gear, Tandem Coffee Roasters, Helen Milan and Versa Gripps.

Key facts

• Based in: Maine, United States
• Platform: Shopify
• Accessibility: its own website follows the W3C accessibility guidelines at AA level