fatmedia.io

fatmedia.io runs a prospecting service for online advertisers. It delivers targeted display traffic to people who have not yet dealt with the advertiser, and it works with advertisers in many countries.

What fatmedia.io does

• Prospecting campaigns: banner-based display traffic aimed at new or unknown users and target groups.
• Incremental tracking: reporting meant to show the added value of a campaign, separate from sales that would have come from other channels.
• Managed service: clients can be given read access to the campaign controls.
• Campaign tracing: referrers are passed on and UTM parameters are supported, so results can be followed across marketing channels.

Customers and markets

The company serves advertisers, mainly in e-commerce, and draws on a network of publishers, affiliate networks and other partners. It states that campaigns run in more than 50 countries, including Germany, France, Spain, Brazil, the USA and China.

Key facts

• Focus: prospecting for new customers, as opposed to retargeting
• Campaign volume: stated as more than 200 campaigns for several advertisers
• Tracking: UTM parameters and full referrer transmission