Familiar Creatures

Familiar Creatures calls itself advertising's first fractional agency of record. It offers marketing chiefs a middle path between building an in-house team and hiring a traditional agency on a long contract.

What Familiar Creatures offers

• Brand strategy — research, positioning, brand houses and consumer journeys.
• Identity design — logos, naming, full identity systems, packaging and merchandise.
• Campaign creative — long-running creative platforms or a single commercial.
• Production — photography, simple video, editing and animation, using a network of production partners.
• Brand guidelines — documents for a client's internal teams.

Who it works with

Challenger brands that are outspent by larger competitors. The team draws on past work for very large brands.

Key facts

• Recognition: named a small agency of the year by an advertising trade title
• Team size: in the one-to-ten employee band