ExactDrive, Inc

ExactDrive, Inc runs a real-time media buying platform for online advertising. Its materials explain that advertisers bid for each ad impression as it becomes available, rather than agreeing a fixed rate in advance. The company presents this as a more efficient and transparent way to place online media.

Services

• Real-time bidding platform: one point of access for buying impressions across ad exchanges.
• Audience targeting: use of first-party and third-party data to reach chosen consumers.
• Dynamic optimisation: campaigns that can be changed while running, such as updating site lists or ad units.
• Real-time analytics: performance data available as a campaign runs.

Who it serves

Advertisers and media buyers who want control over where their ads appear and what each impression costs. The company also publishes a brochure explaining real-time media buying.

Key facts

• Buying method: impression-by-impression real-time bidding
• Type: programmatic advertising technology