Exact Marketing

Exact Marketing is a managed digital advertising service that buys and manages online media for brands and agencies. It positions itself as an in-house marketing department that a client can lean on without hiring one. The company cites four decades of media experience, from radio through to AI.

Services

• Programmatic and display buying: automated online ad placements.
• Connected TV and OTT: advertising on streaming television services.
• Search and email: search engine marketing, SEO and email retargeting.
• Audio and video: streaming audio, YouTube, YouTube TV and pre-roll.
• Location and out-of-home: digital out-of-home, gas station TV and foot traffic attribution.

Customers and markets

The service is offered to brands and to agencies that want media buying handled for them. Each client is given a dedicated point of contact who guides the campaign.

Key facts

• Experience: four decades of media work, as stated
• Model: managed service with self-serve style turnaround
• Content: a blog on programmatic and streaming audio topics