Ethical Digital

Ethical Digital combines digital marketing with academic research and training. Its stated aim is to change how the internet is used, and it puts its research findings into the campaigns it runs for clients.

The firm says it works with universities and research institutions to study questions about online life and to turn the answers into practical steps.

What Ethical Digital offers

• Digital marketing — strategy, content and promotion of a client's message and values.
• Research — current studies look at female founders and investors, Indigenous women working in technology, how social media affects wellbeing, and holding on to a diverse workforce.
• Training — courses for content creators and companies on social media, productivity and mental health.
• Consulting — advice whose fees help fund the research work.

Who it works with

Organisations, nonprofits and associations that want to communicate their beliefs and values.

Key facts

• Approach: consulting funds research, research shapes training, and training informs client marketing