Element Advertising

About Element Advertising

ELEMENT BONDS
Element is about what is essential to an advertising relationship: creating close connections, like oxygen to hydrogen
We listen, first and foremost
We use scientific research to gather deep insights and understanding
And then we use those insights to ignite and explode creatively, innovatively—building messages and brands that shake customers from their haze and into action
THE ELEMENT EFFECT
By deploying a process meant to solve our clients’ problems elegantly and provocatively, we lead businesses toward the greatest ROI possible
While the precise formulas may change for each of our client engagements, our effort and results never do
This is Element Advertising

Element is about what is essential to an advertising relationship: creating close connections, like oxygen to hydrogen We listen, first and foremost We use scientific research to gather deep insights and understanding And then we use those insights to ignite and explode creatively, innovatively—building messages and brands that shake customers from their haze and into action

By deploying a process meant to solve our clients’ problems elegantly and provocatively, we lead businesses toward the greatest ROI possible While the precise formulas may change for each of our client engagements, our effort and results never do This is Element Advertising

Ml MATT LEVIN MATT LEVIN is Element’s creative director, senior art director, and web designer
Highlights include: 5+ years working as art director for San Francisco ad agencies: Hub Strategy, Swirl, McKenzie & Associates, Fusion DM
16+ years in Asheville agencies
International and local clients: eBay Motors, PGA, Ernst & Young, Veltec, Hewlett Packard, Cherokee Tourism, D
C
United, CNN, Grove Park Inn, Asheville Regional Airport, Mission Hospital, Nantahala Outdoor Center, Highland Brewing Company, and Green Man Brewery
Email Me MATT LEVIN is Element’s creative director, senior art director, and web designer Highlights include:
5+ years working as art director for San Francisco ad agencies: Hub Strategy, Swirl, McKenzie & Associates, Fusion DM
16+ years in Asheville agencies
International and local clients: eBay Motors, PGA, Ernst & Young, Veltec, Hewlett Packard, Cherokee Tourism, D
C
United, CNN, Grove Park Inn, Asheville Regional Airport, Mission Hospital, Nantahala Outdoor Center, Highland Brewing Company, and Green Man Brewery

So much more than a logo, a proper corporate identity is driven by research, competitive analysis, and an artistic hand that listens first to your long-term business goals Why? Because, should your goals fall out of sync with the direction of your identity, brand disharmony and disintegration are next We won’t let that happen

Defining design is, as Frank Zappa might have said, “like dancing about architecture ” Design walks into the room and makes the room more intelligent Design is the difference between your smartphone and a ‘90s flip phone Good design makes a logo impactful, a brochure engaging, a website intuitive, and a three-dimensional mailing something that gets the phone ringing Truly elegant design doesn’t brag, but manages to make its owner seem smarter than the average bear That’s what we do

Element Advertising finds it slightly funny that a new emphasis has been placed on integration We’ve long felt that integration = a strong adherence to a graphic standard as guided by brand strategy Or in plain, simple terms, using different media vehicles to reinforce a central message creatively is just good marketing

This could be video content that engages your target, without resorting to the silliness of a cat who plays the keyboard Or graphically rich content your targets want to share with their friends because it enhances their personal brand This is interaction via iPhone apps or video games or Facebook contests that support the core aspects of your brand If content is king, then we’re the talented feudal serfs who make it all happen

At Element, media is more than the art of the buy It’s a well-honed blade that strategically slices through target analysis, demographic and psychographic information, customer feedback, and trends that move through our culture This is a complete suite of services One born of research and guided by rigid process, with the occasional “Eureka!” moment as we intersect insightfully with where your target lives and breathes

CHEROKEE CAROLINA DAY SCHOOL NANTAHALA OUTDOOR CENTER NORTH AMERICAN ROOFING OCRACOKE ISLAND HARRAH’S CHEROKEE CASINO RESORT THE DUNHILL HOTEL
HARRAH’S CHEROKEE CASINO RESORT
Their work was culturally sensitive and inclusive of community input that was essential in obtaining effective and measurable results
I strongly recommend Element to any Tribe or client for their business needs
—Michell Hicks, former Chief, Eastern band of Cherokee Indians Element is a major reason for my hotel and restaurant’s success
From branding and marketing strategy to advertising creative and tactical items, Element has lifted our brand and marketing appearance to truly reflect our service reputation
— John Beatty, former General Manager, The Dunhill Hotel + The Asbury Element helped Nantahala Outdoor Center conduct its first data-driven advertising campaign in years—from pre-campaign research, to expertly crafted creative, to responsive, real-time campaign adjustments, to accurate performance assessment during and after the campaign
The campaign was successful and led to the highest revenues in company history
—Charles Conner, Managing Partner at Sky Zone Asheville and former Marketing Director at Nantahala Outdoor Center Element Advertising has been a great partner for Cherokee tourism
Their exceptional creative and technical services have helped our trout fishing program reach unprecedented sales levels
—Mike LaVoie, Natural Resources Manager, Eastern Band of Cherokee Indians ‹› —Michell Hicks, former Chief, Eastern band of Cherokee Indians — John Beatty, former General Manager, The Dunhill Hotel + The Asbury —Charles Conner, Managing Partner at Sky Zone Asheville and former Marketing Director at Nantahala Outdoor Center —Mike LaVoie, Natural Resources Manager, Eastern Band of Cherokee Indians

FINDING THE GOOD: A LOOK AT THE POSITIVE WAYS COVID-19 MIGHT IMPACT BUSINESS.

To say that COVID-19 has negatively impacted people and businesses across the world is the understatement of 2020 In a time that has felt hopeless for many, it’s been encouraging to see people come together and support one another Despite all the bad news associated with the global pandemic, it’s…

ADVERTISING DURING THE COVID-19 CRISIS—WHAT TO DO AND HOW TO DO IT.

The COVID-19 pandemic has upended businesses across the world If you’re a business owner, destination, organization, etc , advertising was likely one of the first expenses you cut when this crisis began But now that lockdowns have been lifted and businesses are slowly beginning to reopen, the question of how to…

A SMALL, GOOD THING.

In the short story “A Small, Good Thing,” written by the late Raymond Carver, a couple confronts a baker hired to make a birthday cake for their young son The son, sadly, has recently died due to complications arising from a car accident, and the family, distraught, completely forgets about…