El Toro IP Targeting

El Toro IP Targeting is an advertising technology company that delivers digital ads to households by matching IP addresses to audiences. It combines that targeting with location and foot-traffic data and analytics. The company says its methods hold 14 patents.

What El Toro offers

• IP targeting: reaches audiences through a patented matching algorithm that can also run on a client's own demand-side platform.
• Geographic canvassing: covers a defined area with digital ads in place of door-to-door visits.
• New mover campaigns: reaches people who have recently moved, when a home-related purchase is likely.
• Foot traffic conversion: turns past visitors to a location into customers using footfall data.
• Audience data: pairs targeting with curated segments and customer demographics.
• Planning tools: an advertising cost estimator and guidance on creative file requirements.

Who it serves

Marketers and advertisers who want measurable local and audience-based campaigns. Case studies, articles and answers to common questions are published on the company's site.

Key facts

• Patents: 14, as stated by the company
• Focus: mobile location analytics and ad delivery
• Customer service: online invoice payment portal