Edelman

Edelman is a global communications firm that works with businesses and organisations to build, promote and protect their brands and reputations. It is also known for its annual Trust Barometer, a research study on public trust in institutions.

Its current messaging emphasises earned media and the responsible use of artificial intelligence in communications.

What Edelman offers

• Brand and reputation communications — public relations and strategic advice for corporate and consumer brands.
• Earned-first growth — an AI-supported approach that combines connected tools, its own research and human-led workflows to spot signals early and measure commercial impact.
• AI communications guidance — helping organisations adopt AI in a transparent, explainable and ethical way.
• Research and insight — the Edelman Trust Barometer and related special reports, including health-focused analysis.
• Creative campaigns — case work for consumer, social impact and sustainability clients.

Who it works with

Businesses, brands and institutions across sectors, including technology, consumer goods and public-interest causes.

Key facts

• Research: publishes the annual Edelman Trust Barometer