East & West Inc

East & West Inc is a customer acquisition agency in Oakville, Ontario. Its site describes it as an agency for direct-to-consumer and business-to-business brands, particularly software firms.

The agency says it builds demand programmes and works from proven frameworks and strategies to help a brand reach the people it needs to.

What East & West does

• Customer acquisition: programmes designed to bring in buyers for B2B and SaaS companies.
• Demand programmes: managed advertising campaigns aimed at conversions.
• Brand strategy: framework-based work to reposition a brand so that it appears where its buyers are already looking.
• Audience reach: its site reports campaigns that have reached tens of millions of people and produced well over one hundred thousand conversions.

Key facts

• Based in: Oakville, Ontario, Canada
• Focus: B2B, SaaS and direct-to-consumer brands